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About Manoj Arora

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THE ENTREPRENEUR INDUSTRIALIST - MR. MANOJ ARORA CHIEF PERFUMER & MANAGING DIRECTOR of SACHEEROME PVT. LTD.

Mr. Manoj Arora is the Chief Perfumer & Managing Director of Sacheerome Pvt. Ltd., a company based in Delhi & Mumbai engaged in the development & manufacturing of Fragrances & Flavours (F&F). Beginning the journey about 35 years ago, Mr. Manoj Arora can be truly credited for putting India on the world map as the major manufacturer and exporter of a wide range of Fragrances and Flavours.

Born in a business family engaged in the trading of Aroma ingredients, Mr. Manoj Arora has brought about a revolution of sorts in the F&F Industry of India in more than one way. In the early 80s, when the FMCG industry was mostly dependent on imported Fragrances and

Flavours, the entrepreneur in Mr. Manoj Arora decided to explore the possibilities of manufacturing these products ingenuously by using raw material produced & cultivated in India.

He set up his first plant in 1986. In 2015, Mr. Manoj embarked upon a major expansion plan after induction of his son Dhruv Arora in business, by going in to put one of the best world class robotic manufacturing facility and State of art R&D which competes with any of the manufacturing house in Fragrance & Flavor industry, globally.

The new plant posses the capability to manufacture a sample of 10 gm to commercial lot of 10MT with the highest level of precision with no or minimum manual intervention by use of robots which has Automatic Dispensing & compounding machine from Holland.

With a Strong team of perfumers located in Indian & international, setup within France has given an edge to further deliver world class products to the Indian FMCG industry competing with the Globally.

Being extremely quality conscious and following stringent International Quality & Safety norms and standards, the products of his company SACHEEROME were accepted by the buyers in various countries in South – East Asia, Central Asia, Middle East, Africa, Far East by the end users from the diverse industries such as; Personal Wash & Care, Fabric Care, Aerosol Perfumes, Deodorants, Incense Sticks, Candy, Chewing & Oral tobacco, Oral care, Cereals, Bars and Bakery products, Milk products and other FMCG products.

Sacheerome was a bit hesitant to enter the European market as it is a pioneer in this field. The company got great response by getting acceptance of its products due to quality at par with the best and the huge price advantage because of the abundance of the raw materials in India and proximity to China, another hub of ingredients manufacturer.

CONTRIBUTION TO THE INDIAN F&F INDUSTRY:-

With his sustained hard work and untiring efforts, today India ranks among world’s top few countries to manufacture and export these products. This would not have been possible if Mr. Manoj hasn’t thought of organizing the industry and brought it into the organized sector. India is not more at the receiving end, but now is to deliver to the world.

Fundamentally, he has based his working on 3 pillars:
  • Backward integration – to source raw material indigenously, to set up farming and cultivation – wherever required.
  • Use natural ingredients available in India rather than importing them at a much higher cost.
  • Grow 360 Degrees – especially in R&D and modern production facilities.
He has regular interactions with American and British Societies of Perfumers, to remain updated with International scenario and keep the world in touch with fast emerging India economy.